Our Story

Ruger Learning to Play “Catch” with Me

How it all started…

Any occasion is the
perfect occasion to 
honor our canine companions.

Aloha mai kākou! My name is Keala Roberts, Founder and Chief Executive Officer of Brindle-n-Fawn. I am originally from Pauoa Valley on O‘ahu, Hawai‘i. After graduating from Kamehameha Schools, I moved to Los Angeles where I experienced life for 11 years before retuning home to Hawai‘i. I met my husband, Evan Roberts, shortly after moving back to Honolulu, and we were fortunate to start our family on the same island where we were both born and raised. In 2019, we took a leap of faith and uprooted our family to Humboldt County, California. Hawai‘i will always be home to us, but Humboldt has welcomed us kindly and is definitely where we call home now.

Brindle-n-Fawn is a Native Hawaiian-owned and women-owned dog bakery, located in Humboldt County, California. We offer all-natural handmade dog bakery treats made with a base of our very own Brindle-n-Fawn Broth for Dogs, organic coconut flour, organic unsweetened shredded coconut, gluten-free flaxseed meal, organic chia seeds, and organic turmeric.

If I was asked, just this past January 2021, how I came up with the idea of starting a dog bakery, I would have turned around to check if anyone was standing behind me just to make sure the question was being directed to me!

My husband and I hadn’t even considered bringing a dog into our family until we saw evidence of bears on the property of our new home. With two young children under the age of 10, we felt we would be safer if we had a dog on the property. So, we spent the next month researching dog breeds that would best fit within our family’s lifestyle.

We arrived at the Bullmastiff — low energy, low shedding, loyal, and protective — but large enough to deter bears.

When I learned that the average life expectancy of a Bullmastiff is only 8-10 years, my motherly instincts kicked in and I started to do as much online research as possible.  I began to learn about the high incidence of cancer and other serious health problems impacting our dogs’ lives, and how food seems to be a major contributing factor.

It is this research that formed my commitment to feeding our puppy as much natural food as possible. In addition to feeding her a raw food diet, I wanted to train her with all natural treats. So, I baked some tuna and salmon treats using what is now the base of all of our dog bakery treats. With a bunch of fresh treats on hand, I passed some out to a few pet moms at her puppy preschool class.

Picking up Ruger from Golden Mountain Bullmastiffs
Trying New Shapes for our Tuna Treats

The following weekend, one of the dog moms asked if she could buy some treats for her pup, Roscoe. While I took this as a sign, it’s the commitment to feeding a more natural diet — and the concern — that pushed me to form Brindle-n-Fawn.

Some of the research that I found notable:

Did you know that kibble is a relatively new invention, developed around the 1940s, when steel was rationed due to World War II? 

Healthy Pets by Dr. Karen BeckeR

As steel could no longer be used to can dog food, an alternative was needed that could be bagged and that had a long shelf life.  The dog food industry turned to byproducts of cereal manufacturing because it met those objectives. To be able to find a solution so quickly, to ensure that there was dog food available to the masses, is commendable.

But, it confuses me as to why dogs continue to be fed food that does not provide optimal nutrition when we now have access to steel and advanced forms of packaging. Why hasn’t pet food experienced the same sort of amelioration?

Currently, the top 3 pet food manufacturers are:

Mars, Nestle, and J.M. Smuckers


Sometimes, I wonder if I would be on this path if I was raised with dogs throughout my childhood.  I don’t think I would have thought twice about what to feed a puppy, and would likely have continued to feed the same kibble my childhood dogs were fed.

I am grateful that there is now a wealth of information available to learn more about pet health and nutrition. Without the following YouTube Influencers, there would be no Brindle-n-Fawn today. I am truly grateful for the information they are all willing to share for the sake of our pets.

Mahalo for taking the time to learn more about the story and intent behind Brindle-n-Fawn. We hope that your canine enjoys our treats as much as we enjoy honoring your canine!

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